Getting out
Funktional Branding provides creative brand strategy. A multi-disciplinary creative studio of equal parts business savvy, brand expertise, and love of intentional design.
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Getting out

INSPIRATION
GETTING OUT FOR WALKS

Inspiration comes in many forms. We are first and foremost inspired by our clients, unearthing their truth, what they do and why they do it. And no, we don’t just scour Instagram, Pinterest and Design Blogs. You might be surprised at how much we go offline for inspiration. The right kind of inspiration will always help us come up with layered, creative and unique ideas for projects. In this section we thought we would share what we find when we venture outside, away from our screens, and inspires us.

My Sidekick and Studio Manager, always with me…

Previously, I posted about how travel is a source of inspiration and shared my trip to Italy. But you don’t have to go far or buy a flight and book an Airbnb… Sometimes I like to get out of my head and simply go for a walk. I find inspiration everywhere from city storefronts, architecture to murals and nature.

AFTER A DAY’S WALK, EVERYTHING HAS TWICE ITS USUAL VALUE.
G.M. TREVELYAN

When I feel stuck, hit a wall or run out of ideas, the best way is to get out of my work atmosphere and take a break to clear the blockage. While I walk, I might continue thinking about the projects but most times I try to leave it all at the studio and just soak up my environment. I’ll explore until I feel rested and happy. When I feel more calm, my mind is prepped to focus and I know I’ll be more productive.

ALL TRULY GREAT THOUGHTS ARE CONCEIVED WHILE WALKING.
NIETZSCHE

Incorporating mindful walks throughout the creative process isn’t just conjectured either—a Standford University study revealed that walking can boost one’s creative output by up to 60%.

Brickworks, Toronto

Various walks in and near home in Hamilton

It’s not always about drumming up ideas, though I have been known to form complete concepts out in the wild. On my walks I’ll find inspiration in things like colours, textures, movement, shapes, light and shadows… the simple things really, that seem to get my head bouncing and brings me back to a creative zone.

WHEN I FEEL MORE CALM, MY MIND GETS PREPPED TO FOCUS…

Thanks for reading!