
Meet the Founder
Brand Architect, Creative Director, problem solver, design thinker, business-savvy.
Stacey draws on over two decades of expertise in brand strategy, marketing, and creative leadership. Her work is rooted in a deep understanding of how human behaviour and market shifts influence the way people connect with brands.
She specializes in building brand worlds, grounded in a broader way of thinking where the brand drives the entire system, across the business, the culture, and the experience.
Her approach is informed by observing patterns across industries and bringing fresh perspectives that stand apart within a category.
This allows her to bring a clear, considered point of view to every project and push the boundaries when a stronger opportunity exists.
When a project calls for it, Stacey assembles the right team, aligning the synergy and talent needed to execute fully realized visions.
Founded in 2010, Funktional has evolved, yet remains small by choice, so that Stacey can stay close to the work and the people behind it.
Thoughtful Design + Bold Ideas ™
Challenging assumptions, questioning what’s expected, and pushing beyond safe choices — because playing small never leads to remarkable brands.
Looking deeper at what’s missing, what’s possible, and what will move people to act.
Solving what’s holding you back, uncovering what makes you distinct, and shaping how your brand is seen, felt, and remembered.