Paula Scher
Funktional Branding provides creative brand strategy. A multi-disciplinary creative studio of equal parts business savvy, brand expertise, and love of intentional design.
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Paula Scher


it’s through mistakes that you actually can grow. you have to get bad in order to get good.

paula scher

We love this quote by Paul Scher and believe it resonates with anyone no matter your walk of life or what you do. Paul Scher, if you’re not familiar, is one of the world’s most influential graphic designers, and a partner at Pentagram, the world’s largest independently-owned design studio since 1991. Her work, among many distinct and recognizable brands include Public Theatre, Library of Congress, MoMA, the Met, Sundance Festival, Windows, Houzz, Tiffany, and the list goes on.

Of course it’s always the mistakes where lessons are learned. When it comes to design, Ms. Scher knows what she’s talking about – you do have to produce the not so great before you can produce the great. This is usually with years of experience or beating on your craft¬† – whether you have natural talent or not.

Paula Scher and some of her work. Image source via RGD

Paula once told a client who complained a piece of her work was not up to her usual standards, “Some days you’re more talented than other days, I guess.”

I think anyone who has a specialty craft can relate. I haven’t had a comment like that, but I’ve felt it. I have had multiple comments that I work quickly. “You’re so fast!” And quite honestly it’s my least favourite compliment. I cringe just a bit inside. Because creativity, and solving problems through design, takes time. So for those who have the impression that I do things quickly makes me in turn feel it’s not of value. Those of us who have been doing this for a couple of decades still produce things that are pretty awful. It’s part of the process. It’s all part of the process. You have times of course where everything is aligned and you crank out unicorns and rock star designs like no one’s business. And other times there are periods of low creativity, low performance, or something else is amiss. With experience you learn to pivot and refigure things out quickly before you deliver the final product. But it’s always the parts you think are failing are actually the things helping you grow and shaping you into the professional, the expert you become.


Source: Medium

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