Located in Nashville’s trendy Gulch neighbourhood, The James is a boutique condominium of 31 residences with upscale amenities and framed by striking downtown views. The classic serif wordmark is “framed” by two monoline cornices. Several submarks that can each act as a stand alone complete the logo suite. The colour palette includes inviting natural tones that reflect the brand’s elegant and upscale aesthetic, as well as some textures that mirror the buildings exterior finishes. The James has successfully sold-out!