The James
Funktional Branding provides creative brand strategy. A multi-disciplinary creative studio of equal parts business savvy, brand expertise, and love of intentional design.
Graphic Design,Graphic Designer,Brand Design,Brand Development,Brand Designer,Branding,Logo,Logo Designer,Logo Design,Illustrations,Brand Development,Brand Strategy,Brand Strategist,Creative Director,Creative Direction,Sign Design,Marketing,Website Designer,Website Development, Web Designer,Copywriter, Copy writer,Brochure Design,Print Collateral,Business Cards,Business Card Designer,Packaging,Packaging Designer,Package Design,Funktional,Funktional Branding,Stacey Funk
16115
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PROJECT / CLIENT
THE JAMES
OBJECTIVE/SOLUTION

Develop a brand and identity system for a boutique condominium boasting upscale amenities and framed by striking downtown views in the heart of Nashville’s trendy Gulch neighborhood.

SERVICES

Brand Identity

Consulting

Sign Design

LOCATION

Nashville, TN, USA

INDUSTRY

Real Estate / Property Development

The classic serif wordmark is “framed” by two monoline cornices. Several submarks that can each act as a stand alone complete the logo suite. The colour palette includes inviting natural tones that reflect the brand’s elegant and upscale aesthetic, as well as some textures that mirror the buildings exterior finishes. The James has successfully sold-out.