Harbour Condos
16117
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PROJECT / CLIENT
HARBOUR CONDOS ON THE BAY

Harbour Condos is an intimate boutique building with 75 thoughtfully designed suites over 11 levels set above resident amenities and retail offerings at ground level. Terraces, balconies and walls of glass create a constant connection with stunning views of Macassa Bay, Bayfront Park, and the downtown skyline. With the property’s beautiful setting along with the current revamping of the area along Hamilton’s burgeoning waterfront, the brand was designed to reflect the energy of life along the waterfront and the development team’s vision to create a community and a place to play and retreat.

Funktional provided the creative direction on this project. We worked closely with the developer, Canlight; architect firm, KNYMH Architects; interior designer, Jill Greaves Design; and renderings by Adhoc.

INDUSTRY

Real Estate / Property Development

SERVICES

Brand Strategy

Brand Positioning

Brand Identity

Creative Direction

Consultation

Copywriting

Digital Media

Print

Signage

Web Design

Web Development

LOCATION

Hamilton, Ontario

The focus for the brand identity was to speak to the location and the lifestyle in the visual and verbal language. The property is situated amongst a cluster of marinas, yacht clubs, parks and waterfront trails. We created the custom lettering with notched letterforms to suggest a subtle wave in the primary wordmark and placed the ‘H’ in a modern ship’s helm for the submark. Custom marks were created for the GPS location and the address, along with patterns for a full brand suite.

The robust website is a treasure trove of information, deep dive into the area amenities, residential details, neighbourhood and amenity maps, videos, beautiful photography, and evocative copy that invites users to interact and connect.