RAZZLE RESOURCES
A play on ‘Razzle Dazzle’ – “Noisy, showy, an exciting activity.”
It was pure joy to design a brand for a client with a great sense of humour! Our client wanted some light-heartedness infused in their brand for an industry that can sometimes take it self too seriously. From the name to the brand elements and the contour map with a fun nod to the child’s game “you’re getting warmer” (becoming closer to discovering something), we had a great time working together with our client. However it’s not all glitz and games… Our client is a resourceful, treasure trove of knowledge, excellent researcher and expert in their industry, which is why the foundation of the base of the design uses a timeless colour palette and strong serif style letterforms to bring the full brand meaning to life and stand out above the rest.
SERVICES
Brand Identity
Naming
Brand Messaging
Website (coming soon)
LOCATION
Ontario, Quebec, British Columbia, Yukon
INDUSTRY
Mining & Mineral Resources
