Radio Arts
Funktional Branding created the full brand identity, signage, and resident experience for Radio Arts, a 14-storey boutique condominium in downtown Hamilton.
Graphic Design,Graphic Designer,Brand Design,Brand Development,Brand Designer,Branding,Logo,Logo Designer,Logo Design,Illustrations,Brand Development,Brand Strategy,Brand Strategist,Creative Director,Creative Direction,Sign Design,Marketing,Website Designer,Website Development, Web Designer,Copywriter, Copy writer,Brochure Design,Print Collateral,Business Cards,Business Card Designer,Packaging,Packaging Designer,Package Design,Funktional,Funktional Branding,Stacey Funk
16102
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CLIENT / PROJECT

Radio Arts

Radio Arts brand identity brochure flatlay collage
OBJECTIVE

Position, brand, and launch a boutique condominium community, connecting a storied address with a new vision for urban living.

PROJECT SCOPE

Strategy

Positioning

Strategic Advisory

Naming

Creative Direction

Brand Identity

Story Development

Copywriting

Campaign

Print

Signage

Environments

Web Design

Web Development

Digital Assets

INDUSTRY / LOCATION

Real Estate / Property Development

Hamilton, ON

Radio Arts brochure open spreads
Radio Arts location collage

The Radio Arts address celebrates the history of a former radio station, known in the early 1960s as the Radio Arts Building , its namesake. Today, it offers new opportunities to be part of Hamilton’s re-energized downtown community.

While Radio Arts looks firmly toward the future, its design remains connected to the site’s past. The podium was conceived in the spirit of the original building, reinterpreting architectural details and materials that echo the character and history of the address.

Radio Arts exterior daytime rendering with address submark
Radio Arts brochure open to lobby image and cover flatlay

Radio Arts was conceived for those seeking greater convenience and flexibility in their daily lives. As more people looked beyond Toronto for attainable city living, the project responded with a thoughtful suite mix, transit-oriented location, and amenities designed around how residents actually live, work, and connect.

Radio Arts condo floorplan design flatlay
Radio Arts brand collage stand by on the air

The identity nods to a bygone era, while a compelling strategy, visual language, and narrative converge to resonate with the lifestyle of Radio Arts’ core audiences.

In collaboration with Canlight, KNYMH Architects, and Baudit Interior Design, our goal was to create a resident experience that added meaningful value to everyday life.

From a coworking lounge, fitness studio, and rooftop social spaces to smart access systems, parcel management, and integrated building technology, every element was considered to enhance convenience while fostering a stronger sense of community.

Radio Arts brand collage now launched
Radio Arts open brochure social lounge spread
Radio Arts hoarding design 206 King Street West Hamilton
Radio Arts website design flatlay
PROJECT TEAM

Canlight (Developer)
KNYMH Architects
Baudit Interior Design
Drawn In Depth (Renderings)
Hamilton Rising (Video + Photography)
Milborne Group (Sales)