Funktional Branding | Radio Arts — Brand identity, creative direction and signage by Funktional Branding

Radio Arts

Funktional Branding created the full brand identity, signage, and resident experience for Radio Arts, a 14-storey boutique condominium in downtown Hamilton.

Graphic Design,Graphic Designer,Brand Design,Brand Development,Brand Designer,Branding,Logo,Logo Designer,Logo Design,Illustrations,Brand Development,Brand Strategy,Brand Strategist,Creative Director,Creative Direction,Sign Design,Marketing,Website Designer,Website Development, Web Designer,Copywriter, Copy writer,Brochure Design,Print Collateral,Business Cards,Business Card Designer,Packaging,Packaging Designer,Package Design,Funktional,Funktional Branding,Stacey Funk

16102

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CLIENT / PROJECT

Radio Arts

OBJECTIVE/SOLUTION

Position, brand, and launch a boutique condominium for the next generation of neighbours in a storied downtown location.

SERVICES

Brand Strategy

Brand Positioning

Naming

Brand Identity

Consultation

Content Creation

Copywriting

Art + Creative Direction

Environments

Illustration

Signage

Web Design + Development

INDUSTRY / LOCATION

Real Estate Development

Hamilton, ON

Funktional defined, designed, and crafted the story for a new development built in the spirit of a special era in downtown Hamilton.

The Radio Arts address celebrates the history of a former radio station, known in the late 1950s and early 1960s as the Radio Arts Building — its namesake. Today, it offers new opportunities to be part of Hamilton’s re-energized downtown community.

The brand nods to the Radio Arts’ era with an iconic 60’s vibe paired with a modern edge — mirroring the building’s architecture. The brick-and-beam podium draws from the original 1908 structure, while the rising black-and-white tower of glass, artful terraces, and Juliets create a striking modern contrast to the masonry.

PROJECT TEAM

Canlight (Developer)

KNYMH Architects

Baudit Interior Design

Funktional (Brand + Creative Direction)

Drawn In Depth (Renderings)

Hamilton Rising (Video + Photography)

Miborne Group (Sales)

Radio Arts exterior daytime rendering with address submark

Radio Arts brochure open to lobby image and cover flatlay

The fluid, adaptable identity system comes to life across digital, print, and environmental touchpoints — from brochures and signage to digital assets for web, social, and advertising. The logo system with it’s rising letterforms effortlessly transforms from horizontal, staggered, tower and split versions which winks at the architectural design infusing a touch of modernity with a take on late 50’s/60’s poster-style typography.

Radio Arts hoarding design 206 King Street West Hamilton

Radio Arts open brochure social lounge spread

Radio Arts condo floorplan design flatlay

The robust website serves as a comprehensive vault for the project’s story — from the site’s history and area amenities to building features and interior selections. Beautiful renderings, photography, and video create a cohesive narrative that connects viewers to the spirit of the place and the community it represents.

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