Radio Arts
16102
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CLIENT / PROJECT
RADIO ARTS

Funktional defined, designed and crafted the story for a new development built in the spirit of a special era in downtown Hamilton. Radio Arts’ address celebrates the history of a former radio station, known in the late 50’s/early 60’s as the Radio Arts building, its namesake. Today it provides new opportunities to be part of Hamilton’s burgeoning downtown community.

At 14-storeys, 122 suites, it’s an intimate condominium conceptualized by KNYMH Architects that has been designed in the spirit of the past while rising up for a beautiful second act.

The brand nods to the Radio Arts’ era with an iconic 60’s vibe paired with a current, modern design which perfectly reflects the building with its brick and beam podium inspired by the original 1908 architecture, while rising above is a black and white tower of glass and artful staggered terraces, balconies and Juliets adding a modern contrast to the masonry.

PROJECT TEAM

Canlight (Developer)

KNYMH Architects

Baudit Interior Design

Drawn In Depth (Renderings)

Hamilton Rising (Video + Photography)

Miborne Group (Sales)

SERVICES

Brand Strategy

Brand Positioning

Naming

Brand Identity

Consultation

Content Creation

Copywriting

Art + Creative Direction

Environments

Illustration

Print

Signage

Web Design + Development

INDUSTRY / LOCATION

Real Estate Development

Hamilton, ON

The fluid and adaptable identity system comes to life in an array of digital, print, and environmental mediums across the board. From sales brochures and signage, to digital assets for web, social and advertising. The logo system with it’s rising letterforms effortlessly transforms from horizontal, staggered, tower and split versions which winks at the architectural design infusing a touch of modernity with a take on late 50’s/60’s poster-style typography.

The robust website is a comprehensive information vault for the location’s history and modern amenities, the building & community amenities, interiors, interior selections, renderings, and beautiful photography and video to help buyers connect with the area and the development’s offerings.