Trello Home Co. was created to shape a developing product business ready to move beyond local markets and into a broader retail environment. Having established an enthusiastic following through craft markets, maker fairs, and specialty retail events, they needed a name, identity, and packaging system to support future growth while differentiating the brand within an increasingly competitive category.

Inspired by years spent living in France, the founder embraced a philosophy rooted in simple pleasures, daily rituals, and beautifully considered living.

Together with a commitment to natural ingredients and thoughtfully developed fragrances, these principles informed a brand that celebrated craftsmanship, authenticity, and the quiet luxury of home.

From naming and brand strategy through to packaging design, every detail was designed to reflect the same care, attention, and considered simplicity found within the products themselves.

The debut candle collection successfully launched into select boutique retailers in Ontario, helping establish a foundation for the brand’s next chapter which includes a product expansion of diffusers, room fragrance bombs, and wax melts.