Brand Strategy
Naming
Brand Identity
Creative Direction
Packaging Design
Food & Beverage
Toronto, Canada
Aroon — a Thai name meaning “dawn” — was created to be enjoyed around noon (or whenever the mood strikes). These sparkling, Thai-inspired beverages are crafted to uplift, refresh, and add a little joy to your day.
With three drinks based in sparkling green tea and three in sparkling coconut water, Aroon’s line-up offers a bright, guilt-free alternative to alcohol. Each can is a light, effervescent blend of bold botanicals—designed to surprise, delight, and make any moment feel like a small celebration.
Flavours like Turmeric, Lemongrass & Sweet Basil and Ginger, Grapefruit & Quince showcase Aroon’s fusion approach, blending craftsmanship with joy. A playful note on each can reads Have a nice drink—a cheerful signature that emerged naturally from our collaboration.
Though the infusion process is intricate, the ingredients remain simple and pure. Inspired by behind-the-scenes conversations and the thoughtful crafting process, we designed a brand experience that reflects the essence of Aroon: vibrant, light, and effortless. The packaging features soft gradients pulled directly from the ingredient palettes—milky white for coconut water, pale green for tea—embodying the brand’s themes of fusion, freshness, and joy.