Aroon emerged at a time when consumers were beginning to seek alternatives to traditional alcoholic beverages, without sacrificing flavour, ritual, or social connection.

The brand filled a gap in the beverage category, bringing a fresh perspective with layered flavours and natural ingredients to a space often dominated by simple flavoured waters or traditional soft drinks.

Sparkling coconut water and sparkling green tea provide the foundation for a series of unexpected flavour combinations, each carefully refined through a small-batch, artisanal approach.

The identity and package design infuse the brand with character, and thoughtfully incorporate elements from the unique ingredients and innovative process, resulting in a brand that feels refreshingly different while establishing a category all its own.

Meaning “dawn,” Aroon was inspired by the idea that great drinks are defined by the experience they create. The name reflects a distinctive drink that can be enjoyed at any time of day.