Aroon
Funktional Branding provides creative brand strategy. A multi-disciplinary creative studio of equal parts business savvy, brand expertise, and love of intentional design.
Graphic Design,Graphic Designer,Brand Design,Brand Development,Brand Designer,Branding,Logo,Logo Designer,Logo Design,Illustrations,Brand Development,Brand Strategy,Brand Strategist,Creative Director,Creative Direction,Sign Design,Marketing,Website Designer,Website Development, Web Designer,Copywriter, Copy writer,Brochure Design,Print Collateral,Business Cards,Business Card Designer,Packaging,Packaging Designer,Package Design,Funktional,Funktional Branding,Stacey Funk
16846
wp-singular,portfolio_page-template-default,single,single-portfolio_page,postid-16846,wp-theme-bridge,bridge-core-3.0.2,qode-page-transition-enabled,ajax_fade,page_not_loaded,,qode-title-hidden,qode_grid_1400,qode-theme-ver-28.8,qode-theme-bridge,disabled_footer_bottom,wpb-js-composer js-comp-ver-6.9.0,vc_responsive
client/project
Aroon Beverages
OBJECTIVE/SOLUTION

Develop a joyful, modern brand identity and packaging system for a line of ready-to-drink non-alcoholic cocktails—infused with Thai-inspired flavours and designed to spark delight at any time of day.

SERVICES

Brand Strategy

Naming

Brand Identity

Creative Direction

Packaging Design

INDUSTRY

Food & Beverage

LOCATION

Toronto, Canada

Aroon — a Thai name meaning “dawn” — was created to be enjoyed around noon (or whenever the mood strikes). These sparkling, Thai-inspired beverages are crafted to uplift, refresh, and add a little joy to your day.

With three drinks based in sparkling green tea and three in sparkling coconut water, Aroon’s line-up offers a bright, guilt-free alternative to alcohol. Each can is a light, effervescent blend of bold botanicals—designed to surprise, delight, and make any moment feel like a small celebration.

Flavours like Turmeric, Lemongrass & Sweet Basil and Ginger, Grapefruit & Quince showcase Aroon’s fusion approach, blending craftsmanship with joy. A playful note on each can reads Have a nice drink—a cheerful signature that emerged naturally from our collaboration.

Though the infusion process is intricate, the ingredients remain simple and pure. Inspired by behind-the-scenes conversations and the thoughtful crafting process, we designed a brand experience that reflects the essence of Aroon: vibrant, light, and effortless. The packaging features soft gradients pulled directly from the ingredient palettes—milky white for coconut water, pale green for tea—embodying the brand’s themes of fusion, freshness, and joy.