Create a strong refreshed identity for a brand that delivers expertise and trustworthiness their clients have come to depend on.
Innisbrook is a real estate capital venture management firm operating in both Canada and the US. They required a brand refresh that was still timeless and classic, but infused with a modern elegance. A custom weighty chiseled serif font for the primary wordmark conveys dependability and trustworthiness and the block letterforms says ‘I’m strong with a solid foundation’. A striking natural colour palette brings warmth and delivers credibility.