The website design for Bluepoint offers would-be buyers a selection process to choose their lot and home plan, and also browse the colour series assigned on their lot of choice with options of coordinating accents. This gives them an opportunity to personalize their exteriors while the developer can maintain some control for the alternating coastal exterior colours, the overarching theme for the Bluepoint community.
The website is also a treasure trove of information on Lambton County and the area. It features a spotlight on the beaches, neighbouring towns, villages, cities and all the attractions and amenities such as conservation areas, golf courses, wineries, farmer’s markets, theatre, yacht clubs, marinas, fishing spots, dining, shopping, services, and much more. Considering the amount of content, the site is well-organized and easy to dive into, creating a beautiful and welcoming online experience for viewers.
The map design focuses on an ‘at-a-glance- snapshot of Lambton County (the pink area), it’s proximity to the Bluewater Bridge to Michigan and all the various amenity highlights offered both along the coastline and within the region.