Razzle Resources
Funktional Branding provides creative brand strategy. A multi-disciplinary creative studio of equal parts business savvy, brand expertise, and love of intentional design.
Graphic Design,Graphic Designer,Brand Design,Brand Development,Brand Designer,Branding,Logo,Logo Designer,Logo Design,Illustrations,Brand Development,Brand Strategy,Brand Strategist,Creative Director,Creative Direction,Sign Design,Marketing,Website Designer,Website Development, Web Designer,Copywriter, Copy writer,Brochure Design,Print Collateral,Business Cards,Business Card Designer,Packaging,Packaging Designer,Package Design,Funktional,Funktional Branding,Stacey Funk
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CLIENT / PROJECT
RAZZLE RESOURCES
OBJECTIVE/SOLUTION

Create an exciting identity and story for a mining and mineral resources business that balances expertise and knowledge with a playful spirit.

SERVICES

Brand Identity

Naming

Brand Messaging

Website (coming soon)

LOCATION

Ontario, Quebec, British Columbia, Yukon

INDUSTRY

Mining & Mineral Resources

Razzle Resources: A play on ‘Razzle Dazzle’ – “Noisy, showy, an exciting activity.”

It was pure joy to create a brand for a client with a great sense of humour! They wanted some light-heartedness infused in their brand for an industry that can sometimes take it self too seriously. From the name to some of the brand elements, their playful side shows off.

The contour map brand pattern is a fun nod to the child’s game “you’re getting warmer” (becoming closer to discovering something). But the brand is not all glitz and games… Our client is a resourceful, treasure trove of knowledge, excellent researcher and expert in their industry, which is why the foundation of the design uses a timeless colour palette and strong serif style letterforms to bring the full brand meaning to life and stand out above the rest.