Wellspring Support
OBJECTIVE/SOLUTION
Craft a meaningful identity, brand design and website for an organization that values inclusion, diversity, and equality.
SERVICES
Brand Strategy
Brand Identity
Iconography
Brand Messaging
Website Development
Business Card Design
Brand Guidelines
LOCATION
Victoria, British Columbia
INDUSTRY
Community inclusion services for adults with diverse abilities
Wellspring Support is a CARF-accredited organization providing community inclusion services for adults with diverse abilities. Their comprehensive programs are tailored to each participant’s individual needs and healthcare plan — offering support with mobility, communication, and personal care.
Wellspring is where people come first, and we were proud to help this remarkable organization express that truth through brand and design.
A joyful, robust colour palette, paired with expressive patterns and vibrant imagery, captures the heart and soul of this inclusive brand.
Wellspring’s visual and verbal language was built directly from its values. Iconography was developed to express their core mantra: “We celebrate diversity. We stand for equality. We are included. We are Wellspring — people come first here.”
The website offers visitors a clear look into Wellspring’s programs and community — a joyful, creative, and welcoming space where all are valued and supported. Galleries provide glimpses into daily life at the community centre and within the supported independent living program. A journal section shares stories, activities, and testimonials, bringing Wellspring’s mission to life online.
