The new name reflects their beliefs and values. Key messages were developed that further portray the hope they desire for their clients who embark on the journey of counseling and personal mental health growth.
The idea of taking the steps, rising above, and gaining new points of view became our inspiration for the name and brand identity. The colour palette portrays hope, optimism, light, renewal, wisdom and confidence.
Our branding perfectly reflects our ethos. The discovery and strategy sessions helped bring us clarity about our brand foundation and Stacey makes what might have been an arduous exercise on our own, both an enlightening and pleasant experience!