Our client reached out to us for support in evolving and rebranding their business practice. First, it was time to eliminate the old name which was an outdated version of past and present partners. The new name reflects their beliefs and values and provides longevity. Key messages were developed that further portray the hope they desire for their clients who embark on the journey of counseling and personal mental health growth. The idea of taking the steps, rising above, and gaining new points of view became our inspiration for the new name and brand identity. The colour palette brings hope, optimism, order, light, renewal, wisdom and confidence, and we love how it all came together and captured the heart and soul of this business.
Our branding perfectly reflects our ethos. The discovery and strategy sessions helped bring us clarity about our brand foundation and Stacey makes what might have been an arduous exercise on our own, both an enlightening and pleasant experience!