Funktional Branding | workshop
Brand and Creative Studio based in Toronto providing brand, creative, strategy, design services.
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THE BRAND DISCOVERY WORKSHOP

Take a deep dive into your business through this workshop that gives you the mentorship, inspiration and proven step-by-step process to set you on a well-defined path toward success. Discover powerful strategies that all ladder up to your greater purpose.

Starting a new business?

Refreshing your outdated brand?

Evolving a changing business?

START HERE

What is Brand Discovery?

Brand Discovery is an online workshop that will guide you through a deep dive into your business. We will walk you through developing your brand’s foundation with 8 essential brand pillars – the critical groundwork needed to build your business. By the end of this workshop you will have a clear picture of who you are ideally placed to be in this world and who you can ideally serve with your brand. You will discover how to leverage the eight brand pillars to manage your business, communicate your brand more effectively, present yourself with confidence and authority, and grow and win more of the right business. Watch the video to learn more.

BRAND DISCOVERY WILL TRANSFORM THE WAY YOU DO BUSINESS.

This eight-module workshop experience includes:

8 VALUE-PACKED ONLINE VIDEO SESSIONS

Mentorship to help powerfully ignite your action plan for each area of your brand and business.

3 MONTH ACCESS*

*Workshop participants average completing Workshop + Workbook time  in approximately 3 weeks. The pace is up to you which is why we offer 3 month access.

BRAND DISCOVERY WORKBOOK

Thought provoking tools and exercises to build your essential brand pillars.

OPTIONS FOR EVERYONE

We understand you may be a solopreneur, a partner team, or a company with staff. This workshop is designed in a way that works for any business, in any industry.

What will you gain?

SESSION 1: PURPOSE

The answer to your ‘why’ that will help you get focused and motivated to build your business around.

SESSION 2: DREAM

A compelling vision to futurecast your brand and inspires you to shoot for your finish line.

SESSION 3: FOCUS

Clarity about your value to set you apart from the pack and a strategy to connect with your ideal clients.

SESSION 4: PROMISE

Guidance on crafting a brand promise you can keep that is meaningful to your customers.

SESSION 5: SPIRIT

An action plan to create the brand culture you desire and the experience you offer your clients.

SESSION 6: BELIEFS

True values and beliefs to implement that will act as a compass for decision-making.

SESSION 7: CHARACTER

The power to manage meaning through understanding your brand personality.

SESSION 8: STORY

A tried and true method to weave it all together for a more captivating and impactful brand story.

Meet Stacey Funk, Your Brand Discovery Guide

Over 18 years experience in Marketing & Branding

Principal & Creative Director of Funktional Branding

 

When I first launched my business, my goal was to interpret a brand’s verbal and visual language using a business’s essential pillars as a guide in order to deliver authentic and powerful brands shaped with purpose. I discovered that for many businesses, the foundation was lacking, missing, or was so old and outdated it was no longer a true reflection of who they are today.

 

I wanted to help – and the Brand Discovery workshop was born. I created and facilitated customized workshops and held them in my client’s boardrooms and meeting rooms. I work with many clients who I never meet face to face, so several years ago I developed the entire workshop online, exclusive to my clients. The results have been amazing and provided game-changing impact on my clients’ businesses. I’ve since learned there is a great need for this type of brand mentorship – people need to take a deep dive into their business – and they need a guide – someone who has already been through it all to help guide them through it all.

 

I imagine if you’re reading this, you can relate?

 

Tailored brand workshops are time-consuming to develop and not every business has the budget to invest in this important groundwork. I’ve now done more fine-tuning to the workshop and I’m opening it up for everyone at a value-packed one time investment anyone can afford. Whether you’re a solopreneur, work with a partner, or have teams and staff – this is for you! Size, industry, it doesn’t matter. Every business needs this so that it has the capacity to reach their greatest potential. If you’re just starting out, refreshing an outdated brand or evolving a growing business, start here and build your brand’s foundation so that everything else can be built on it!

 

You’re not alone. So take a deep breath and get ready to dive in. I’ve got you!

WHAT OTHERS SAY

Empowering, and worth the effort.

Brand Discovery was like therapy for my business!

This workshop helped me to have true clarity about my brand.

We all need this for our businesses and I have a new perspective about my mine now. This got me excited again!

The workshop format is designed brilliantly and makes the pillars all come together in a way that was so enlightening!

The coaching, tools, templates and guidance surely saved me months of headaches had I attempted to do this on my own. But I wouldn’t have known where to start.
READY TO PROPEL YOUR BRAND?

Dive in and join today

INTRODUCTORY OFFER

ONE-TIME PAYMENT

$179

Instant access to all 8 sessions

 

3 months total access

 

Special bonuses along the way

 

(all prices quoted in CAD)