Funktional Branding | Philosophy
Brand and Creative Studio based in Toronto providing brand, creative, strategy, design services.
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Our Philosophy

We don’t mean to wax philosophical, but we wanted to delve more into how we are wired, think and work. We’ve included a few favourite quotes that resonate with us from famous designers and thinkers who first said it best, along with some of our own thoughts.

A designer is a planner with an aesthetic sense.

Bruno Munari

We start with a deep dive into your business with questions, conversations and research that leads to a strategic plan – creating a roadmap – so that we can execute with intention while weaving together the visual and verbal language.

Design is a lot like clear thinking made visual.

Edward Tufte

Our expertise is interpreting your brand story through meaningful design that supports the message in the most clear, relatable, and impactful way.

Form and function become one in design and execution if the nature of materials, method and purpose are all in unison.

Frank Lloyd Wright

We believe every aspect and detail play an important role while contributing to the impact of a greater whole when developing brand identities that balance aesthetics with functionality.

People ignore design that ignores people.

Frank Chimero

We know our clients choose to hire a professional brand designer & strategist for a reason. Our role is to provide brand assets that can be used as a powerful communication tool to connect with the people they’re meant to reach and attract more of those dream clients & customers you want.

Good design is good business.

Thomas J. Watson Jr.

At the end of the day, we know every business wants to show up as their best and so it’s our goal to do our absolute best work in allowing your brand story to shine in all its glory – making sure you’re fitted with an enduring identity that will set you on a well-defined path toward success and achieving your business goals.