Funktional Branding | Catching up with Cheree Vogt of Allegra Design Studio
Brand and Creative Studio based in Toronto providing brand, creative, strategy, design services.
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THE INTERVIEW

Cheree Vogt of Allegra Design Studio

Cheree tells us how her new branding has impacted her Interior Design Business

It was so interesting to see how in line my branding was 'scientifically', how it reflects my personality, and as it relates to my vision.

It was so interesting to see how in line my branding was 'scientifically', how it reflects my personality, and as it relates to my vision.

– Cheree Vogt

Q.

First let me congratulate you on the feature at Beautestate! I loved your design tips! I must say, it was like a breath of fresh air working with another creative person such as yourself. What was it like for you?

A.

It was such a wonderful opportunity to share about my company and what we do.  I am so glad you enjoyed it!

 

I couldn’t agree more! I am so fascinated with creatives in other fields of work and what their processes look like.  It was a joy to collaborate with you on a project so dear to my heart.  I could tell how much of yourself you poured into this project, and I know you do that for each of your clients.  It was bliss!

Q.

What stands out most from the branding process you went through with Funktional?

A.

It was so interesting to see how in line my branding was “scientifically”, how it reflects my personality, and as it relates to my vision.  It all fit together seamlessly, and the process was fascinating. With your expertise and ideas that took me outside my box it just brought us to a perfectly suited final product.  It is a combination of vision, strategy and instinct, which I can see you have mastered.

“I am so proud of our name, along with the meaning behind it.”

Q.

We found a beautiful new business name for you! It suits you so perfectly! How was it to introduce your new name to your clients?

A.

I am so proud of our name along with the meaning behind it.  I share Allegra Design Studio, with a beaming heart!  It’s true, our name perfectly conveys our heart and vision for each client project, and it sounds so beautiful too!

Q.

Was there anything that really resonated with you or has made a difference in your business after your rebrand?

A.

I’d have to say how intentional and detailed every step was.  It truly helps me as a business owner to define exactly what you desire to be as a business, and how you will create that culture and environment for your clients with every interaction.  Amazing!

Q.

What’s up next for Allegra Design Studio?

A.

I have many visions and dreams for my business.  Right now we have a few projects on the go, but behind the scenes we are designing and creating a fabulous outdoor furniture piece… prototype in full ‘swing’ (hint, hint). We have a few wrinkles to work out but I can’t wait to perfect it and add it to our Shop.  We are also working on our very own Allegra Home Designs and moving toward full in-house Design & Build Package services.  It is a massive and beautiful undertaking to build a new house, and we want to create a process that is start to finish seamless and beautiful.

 

Congratulations, that sounds fabulous! Thank you so much Cheree for your time! And for my readers, keep an eye out for some fresh new home design ideas, and if you are in the market for a new home build, check out Allegra Design Studio