THROUGH STRATEGY,
Our capabilities and process are built around your goals.
01
Brand Strategy
Deep listening is integral to our process. Through thoughtful dialogue, research, and insight, we define a clear, compelling strategy that aligns goals, positions your brand to make its mark, and captures hearts and minds.
Research & Insights
Brand Foundations
Brand Positioning
Brand Architecture + Ecosystems
Target Audience Development
Message & Story Development
Brand Placemaking
Community Planning
Naming
02
Brand Identity
A brand is a visual, verbal, and emotional language. It’s what people recognize, connect with, and remember. We deliver distinct identities that define your story, express it cohesively, and resonate with the audience you’re meant to reach.
Brand Development
Identity Design
Brand Guidelines
Brand Expansion
Copywriting
Creative & Art Direction
Illustration
Video & Motion
Photography
03
Brand Activation
Brands come to life in the moments people see, feel, scroll, and engage. With impeccable execution, we translate strategy into considered design and experiences that spark action, fuel growth, and drive impact across every touchpoint.
Packaging
Print & Editorial Design
Campaigns & Launch Assets
Product Development
Signage & Wayfinding
Environmental & Spatial
Brand Experience
Websites
Content Creation
04
Brand Engagement
We offer three engagement models designed around your needs, whether you are navigating growth, change, opportunity, or complexity.
Brand Clarity Sessions
A focused, conversational session to bring clarity and direction to your brand and business.
We talk through where things feel unclear, whether that’s your positioning, your audience, your messaging, or a new idea you’re looking to explore.
From there, we identify what’s missing and define what needs to be addressed before moving forward, so you leave with clear direction on what to do next.
Includes a strategic clarity document outlining key insights, decisions, and next steps.
Strategic Workshops
Custom-developed workshops that diagnose, align, and build the strategic systems your brand needs to move forward.
Workshops are shaped through early conversations and evolve based on what’s uncovered.
This work may include defining brand foundations, positioning, and messaging, as well as audience development, brand culture, internal alignment, and training—ensuring your brand is not only clearly defined but understood and applied across your organization.
Strategic Advisory
Dedicated strategic support for businesses, projects, and organizations navigating growth, complexity, change, or new opportunities.
Whether you’re evaluating a new direction, pressure-testing ideas, or navigating market shifts, advisory provides access to insight and perspective. Together, we explore challenges, identify opportunities, and navigate important decisions with greater clarity and confidence.
Funktional curates teams as required, like creative casting for each unique project. Not every project needs a full cast, but when yours does, we bring the right people together to deliver fully realized visions.
VIEW OUR
WORK
Stirling Townes
